Vision Direct · E-commerce, development & AI
Checkout throughput from 50 to 250+ orders a minute
50 → 250+
orders per minute through checkout
5×
checkout throughput
The challenge
Vision Direct — one of Europe's largest online contact-lens retailers — needed a checkout that held up under heavy, spiky demand without dropping orders.
What we did
We optimised the checkout and the database behind it, built custom REST APIs and features like SMS reorder, hardened the platform against spiky demand, and supported the move into the Salesforce ecosystem — engineering for throughput and reliability under load.
He took on the management of different teams in the Salesforce environment, organised them and increased the team's output drastically. Awesome people and stakeholder management skills.
- E-commerce
- Development
- AI
- Optical
Want the detail?
Happy to walk through any of this — the systems, the constraints, and what we'd do differently now.
Book a callWe reply within one business day with an honest read.