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AI adoption, backed by delivery that ships.

Three pillars. AI leads; commerce and CRM engineering prove we can build, not just advise.

01 / AILead offer

AI adoption & integration

Our lead offer. We help retail and e-commerce teams adopt AI where it earns its place — and integrate it into the systems they already run, rather than bolting on something separate.

We put AI into systems we already know how to build and run. That's what keeps it practical.

  • Map the workflows where AI pays off — customer service, content, search, merchandising, operations — and rule out the ones where it doesn't
  • Integrate models and automation into existing commerce platforms, CRM and support tools
  • Build with the data and security realities of retail in mind
  • Measure against real outcomes — time saved, conversion, response times — not demos
02 / Commerce

E-commerce engineering & delivery

Commerce-platform work, built and maintained for stores that handle real volume. This is the engineering that proves we can ship.

Delivered for Vision Direct, Liz Earle, Missguided, In The Style and APP Wholesale.

  • Platform build, integration, performance and long-term maintenance
  • Storefront, checkout and payment flows
  • Integrations with ERP, PIM, fulfilment and marketing tools
  • Payment and customer-data security handled with care
03 / CRM

CRM delivery

Salesforce Service and Marketing Cloud, set up and run so customer data and journeys actually do their job.

Delivered and managed inside a global optical group.

  • Salesforce Service & Marketing Cloud delivery and consulting
  • Customer journeys, segmentation and lifecycle automation
  • Data flows between commerce, CRM and support
  • Delivery management across teams and vendors

How we work

From idea to shipped, in four steps.

  1. 01

    Map where AI fits

    We find the workflows where AI pays off — and rule out the ones where it doesn't.

  2. 02

    Integrate, don't bolt on

    We build into the systems you already run — commerce, CRM, support.

  3. 03

    Ship measurable improvement

    We deliver against real outcomes: time saved, conversion, response times.

  4. 04

    Support and iterate

    We stay on to measure, tune and keep it running.

For smaller businesses (France)

Smaller business? Same engineering, sized to fit.

The same delivery we bring to large retail, packaged for French micro and small businesses — a fast, well-built website and AI that handles the repetitive work, at a price that fits a smaller budget. Same standards, right-sized scope.

Built by the team behind delivery for Vision Direct, EssilorLuxottica and Liz Earle.

Sites from €500 · AI from €500/day · fixed scope

  • A modern website, built to perform and easy to run
  • AI for the repetitive work — quotes, replies, content, scheduling
  • Clear fixed scope and pricing, agreed up front

FAQ

Questions we get asked.

How long does a project take?

Small sites and AI add-ons land in days; a site with AI built in is about a week; larger commerce and CRM work is scoped up front. We agree a fixed scope and timeline before we start.

Do you work with our existing systems?

Yes — we integrate into the commerce platform, CRM and tools you already run rather than replacing them, unless replacing is the right call.

How do you handle data and security?

Payment and customer data are handled with care, and we can run a security audit of your site or store. We only ever audit with your written authorisation.

What does it cost?

For small businesses we publish fixed-scope packages from €500 — see /pme. Larger commerce and CRM work is quoted up front against a clear scope.

Do I own what you build?

Yes. The website, code and content are yours.

Not sure where AI fits?

That's the right question. We'll help you find the workflows where it earns its place — and skip the ones where it doesn't.

Tell us what you need